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Most skincare tolerates sensitive skin.
We built ours around it.

We believe sensitive skin isn't the problem, the products are. Every Beautitionary formula is completely natural, handmade in small batches in Canada, and designed specifically for skin that reacts, flares, and deserves better than it's been getting.

Our Commitments

natural skin texture in soft lighting.

Sensitive skin first

We formulate for sensitive skin first. Not as a variation of our products, but as the foundation every formula is built on.

aloe vera leaves

All natural

No synthetics, fillers, or alcohols. Every ingredient is selectively chosen and serves a purpose in our formulas.

pouring natural plant oil into a glass beaker.

Small batch, handmade in Canada

We make everything ourselves by hand in small batches. This helps us ensure product quality and freshness.

The Founders

Beautitionary started because of a skin flare-up. Our founders have sensitive skin that reacted to almost everything on the market, including products marketed specifically for sensitive skin. So they made their own.

Reza earned his Diploma in Skincare Formulation, specializing in natural formulation. Maryama brought her background as a beauty specialist. Together, they had what they needed to stop waiting for someone else to figure it out.

Every formula starts with one question: would this work on the most reactive skin? That question is still what guides every product we make today. Each formula is handmade in small batches in Vancouver, BC, using natural ingredients chosen with a reason. Nothing is added that doesn’t belong, and nothing is claimed that isn’t true.

This is natural skincare for sensitive skin, made by people who understand exactly what that skin needs.