Our Story

We’ve always been drawn to a natural lifestyle and remedies, and we often wondered — why should we rely on products filled with synthetics, harmful chemicals, and petroleum-derived ingredients?

Back home, we saw firsthand how limited access was to truly natural products. Even after moving to Canada, we realized that finding real natural skincare was still a challenge — and if it was natural, it often wasn’t sustainable or eco-friendly.

That’s when we decided to follow our dream. With Reza studying natural formulation and earning his Diploma in Skincare Formulation, and with Maryama’s background as a beauty specialist, we created Beautitionary — a brand dedicated to clean, sustainable beauty that truly cares for your skin and the planet.

Beautitionary is an award-winning, 100% natural, vegan, and Leaping Bunny–certified (cruelty-free) skincare company committed to creating luxury, high-quality products from locally sourced ingredients — completely free of toxic chemicals, artificial colors, and synthetic fragrances. No chemical preservatives are added because we believe that great skin is possible with eco-friendly, natural ingredients, free of alcohol and parabens.

The beauty and wellness industry generates over 120 billion packages each year, and only a fraction gets recycled. That’s why Beautitionary started as a sustainable brand offering a refillable program, compostable and recyclable packaging, and products proudly made with less or no plastic.

Our Mission

At Beautitionary, we believe skincare should be simple, kind, and real. Every jar and bottle is a promise — made with nature’s purest ingredients, crafted locally with care, and designed to love even the most sensitive skin. We’re on a mission to prove that beauty doesn’t need chemicals, that sustainability can feel luxurious, and that every small choice — from a refillable bottle to a cruelty-free formula — can make the world a little softer.

Our Vision

To inspire a movement where skincare becomes an act of kindness — to yourself, to animals, and to the Earth. Beautitionary envisions a world where beauty and sustainability coexist effortlessly, empowering people to embrace conscious self-care rooted in nature, compassion, and purpose.

Our Promise

At Beautitionary, we take pride in offering a 15-minute free consultation before every purchase. We also provide customers with a unique product formulated and customized according to their specific needs and concerns that cannot be addressed by other brands.

Beautitionary is the world’s first fully customizable skincare brand that allows you to create your own Cleanser, Serum, Moisturizer, or Body Care products based on your individual skin type and goals — without any chemicals, alcohol, or synthetic preservatives.

Experience the beauty of natural skincare with Beautitionary and join us in our mission to create a more sustainable future for our planet.

Make your own product(s) today with us and enjoy the results!